"The VONS Line" by Yael Vona Jarzin

A graduate from WIZO College in haifa with a degree in graphic design.
Yael Vona Jarzin worked as senior art director for the "Mccan Erickson Israel"
Advertising Agency between 1992-1998. Afterwards, she began working freelance
in advertising, graphics and product design while applying her professional expertise
in carpentry, craftsmanship and textiles.

Over the past four years, Yael has been creating ceramic pieces under the name
VONS, unique works that blend family history and her childhood memories with
various artistic styles. The pieces draw their inspiration from the Victirian Era, from
architecture, textile, advertising, graphics, children´s toys and even pastry shops.
The basic forms, created on a potter´s wheel and to which are added other parts
created by various technoques ultimately produce objects d`art that are rich in both
color and detail.

The humor and sophistication woven into each collection are reflected in a variety
of ways - beginning with intentional extreme of kitsch to the use of interwoven texts.
Every piece is unique and collections are limited. Once sold, she begins working
on new lines.

Victor: graphic pieces with clean lines, strongly associated with advertising and
graphics from the 1940`s and 1950`s America that combines humor and text. The line
includes ash trays, bowls and cylinders of various sizes.

Victoria: a hedonistic, royal line primarlly inspired by the Victorian Era, when
manufacturing of majolica pieces that integrate elements from nature, such as leaves
and birds began. Intentionally grandiose,exaggerated pieces influenced by the hedonistic
fete. The pieces interweave symbols of nobility, from serving bowls set on lion`s paws,
to drinking cups with pompous handles and other pieces, including toothpick holders
with gold-plated rings.